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El portal del empleado

Cualquier organización es consciente de la importancia que tiene el empleado. Ellos son la materia prima que nos permite desarrollar nuestra actividad económica. Si el empleado trabaja en un ambiente adecuado y está contento, su productividad aumenta. De lo contrario, la productividad personal se reduce y se contagia al resto de empleados.

El empresario tiene como objetivo maximizar la productividad de sus recursos humanos, pero en muchos casos la gestión diaria del negocio les obliga a ser cortoplacistas y no pensar en el medio y largo plazo. Para mantener un algo grado de productividad entre nuestros empleados debemos desarrollar toda una política de marketing interno. Las actividades de marketing siempre se han visto directamente relacionadas con el cliente externo, cuando en realidad nuestro principal colaborador y elemento clave para nuestra organización es el cliente interno. Ellos son los que desarrollan los productos y/o los servicios de la empresa, además de estar en contacto directo con todos nuestros clientes y proveedores.

Durante estos últimos años se ha apreciado una apuesta de la empresa española en la implantación del portal del empleado. El resultado, en el mejor de los casos, ha sido la simplificación de los procesos administrativos y un aumento de la productividad gracias a la facilidad de acceso a la información y a la autogestión. Pero este enfoque va más centrado en la gestión operativa que al desarrollo de una estrategia de recursos humanos, por lo que en muchos casos suele desarrollarse bajo el control y supervisión del departamento de administración.

La nueva generación de portal del empleado persigue una función de gestión del capital humano en lugar de centrarse en los procesos más operativos de la organización. El objetivo es el desarrollo, identificación y retención de talento, la generación de conocimiento colectivo y el desarrollo de relaciones entre empleados.

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